How to Get 50+ Monthly Enquiries for Your Nursery Using Google Ads

Running a preschool or daycare is rewarding, but attracting consistent enquiries from parents is often the biggest challenge. Many nursery owners in India, the Gulf, and the Southeast Asia region struggle with limited visibility despite offering excellent facilities. In today’s digital-first world, parents search for preschools online before visiting in person. This is where Google Ads becomes a powerful tool to generate high-quality enquiries every month.

In this article, we will explain how preschool and daycare owners can use Google Ads effectively to generate 50+ monthly enquiries. We will also cover proven strategies, keyword targeting, budgeting tips, and practical steps that Growthkeeda has implemented for early education businesses.

Why Google Ads Works for Preschools

Parents searching for a nursery are highly intent-driven. When they type “best preschool near me” or “daycare in Dubai,” they are actively looking for immediate options. Unlike social media ads, where interest may be casual, Google Ads captures parents who are ready to take action.

Here are some key advantages:

Immediate visibility on top of search results
Ability to target parents based on location
Control over budget and ad spend
Real-time tracking of leads and conversions
Flexibility to run campaigns during admission seasons

For preschools in competitive cities like Mumbai, Dubai, or Singapore, Google Ads can be the difference between struggling with enquiries and receiving a steady flow of interested parents.

Steps to Generate 50+ Enquiries Per Month

1. Define Your Target Audience

The first step is to clearly identify who you want to reach. In most cases, your target audience will be parents of toddlers aged 2–5 years, living within a 3–5 km radius of your preschool. If you offer special services like Montessori or bilingual learning, you can refine your audience further.

2. Choose the Right Keywords

Keywords are the backbone of Google Ads. Use a mix of high-intent and location-based keywords such as:

Preschool near me
Best nursery in [city name]
Montessori school in [area]
Daycare with activities in [city]

Tools like Google Keyword Planner help in identifying the most searched terms in your region.

3. Write Compelling Ad Copy

Parents respond to ads that highlight safety, quality, and convenience. Your ad copy should focus on:

Safe and hygienic environment
Experienced teachers
Flexible timings
Early learning curriculum
Proximity to home or workplace

Example: “Safe, nurturing preschool in Dubai Marina. Enrol now for early bird discounts. Book a free school tour today.”

4. Use Location Targeting

Since most parents look for nearby preschools, set your campaign to target only specific pin codes or areas within a few kilometres of your centre. This ensures your budget is spent only on relevant audiences.

5. Optimize Your Landing Page

When parents click your ad, they should land on a page that builds trust. A well-optimized landing page should include:

Photos of classrooms and play areas
Parent testimonials
Clear admission process
Call-to-action buttons like “Book a Visit” or “Enquire Now”

Avoid sending ad traffic to a generic homepage. Instead, create a dedicated admissions enquiry page.

6. Set the Right Budget

Based on Growthkeeda’s experience, preschools in India can start with a daily budget of INR 500–1000, while nurseries in Gulf and SEA regions may need USD 10–20 per day due to higher competition. With correct targeting, this budget can easily deliver 50+ monthly enquiries.

7. Track Conversions

Install Google Ads conversion tracking and link it with Google Analytics. This helps you measure how many parents filled out enquiry forms, clicked the call button, or booked a visit. Without tracking, you cannot optimize your campaigns effectively.

8. Retarget Interested Parents

Not all parents will enquire on the first click. Retarget them with display ads or YouTube ads showing your school facilities, upcoming admission dates, or testimonials. This keeps your brand top-of-mind.

How Growthkeeda Helps Preschools with Google Ads

At Growthkeeda, we specialize in digital marketing for preschools and daycare centres. Our team understands the unique challenges of the education sector, from seasonal admission cycles to local keyword targeting. We help nurseries achieve consistent enquiries through:

Custom Google Ads setup and management
Landing page design for higher conversion rates
Keyword research tailored to your location
Weekly monitoring and optimization
Monthly reporting of leads and ROI

With the right strategy, we have helped preschools across India, UAE, and Singapore achieve more than 50 qualified leads per month.

Frequently Asked Questions (FAQ)

1. Is Google Ads better than Facebook Ads for preschools?
Google Ads works better for immediate leads because parents searching online have a stronger intent. Facebook Ads are good for awareness and nurturing long-term interest.

2. What kind of landing page design gets the most enquiries?
Landing pages with clear admission details, parent reviews, and enquiry forms above the fold tend to convert better.

3. Can I run Google Ads only during admission season?
Yes, you can pause and restart campaigns based on your admission cycles. However, running ads consistently helps maintain brand recall.

4. What if parents click but don’t enquire?
Use remarketing campaigns to remind them of your nursery. You can also offer incentives like a free school tour or early admission discounts.